Alex Tronic Records
Marvin Wilson Being There CD cover artworkIain Carnegie Rise CD Art Work CoverThe Binary Zero - From Here You Can See Everything CD Cover Art Work by ATR RecordsThe Altered Carbon CD Cover Art Work by Neu Gestalt

Artists on the Alex Tronic label

Alex Tronic Buy here on ITunes


Buy Alex Tronic To Infinity cd album here for £7.99

ATRCD108 30K-No Signals album

30k - No Signals Buy Here on iTunes

 ATRCD 116 Our Time Will Come

Buy the cd Here 7.99


3rd Album by the prolific Marvin Wilson

Marvin Wilson - Our Time Will Come  Buy Here On Itunes 

ATRCD109 snakestyle Turning Point

Snakestyle - Turning Point Buy Here on iTunes

Neu Gestalt ATRCD105 altered carbon

Neu Gestat- Altered Carbon cd £8.99  

Neu Gestalt Buy here on iTunes

Forever Ep ATRCD115

Psychedelic Manifesto Tromelkopf remixes 

Psychedelic manifesto

The Psychedelic Manifesto ATRCD094

The Psychedelic Manifesto - Lysergic Sushi Buy here on iTunes

Iain Carnegie ATRCD083 Rise album

Iain Carnegie Rise album
  £ 7.99

Iain Carnegie Buy here on itunes

Binary Zero ATRCD061

Binary Zero Buy here on iTunes


ATRCD50 Marvin Wilson Being Here

Marvin Wilson - Being Here Buy here on iTunes


Roy`s Iron Dna Album: Men in wax jackets Catalogue No ATRCD037

Roy's Iron DNA Buy Here on iTunes

Or vist the artists page

Alex Tronic Records Volume 1 Compilation Album Catalogue No ATRCD00023



El Bib - Alex Tronic Records, Vol. 1 Buy here on iTunes

You can pre-order it directly with Paypal for the special price of ?7.99 inc. p&p:


Keser CD.LP Esoteric Escape

Keser Buy here on iTunes


pockets of resistance CD.LP Climate Change Catalogue No ATR CD012 June 26th 2006

Pockets of Resistance - Hanging Garden Buy here on iTunes


Edinburgh based ÅsA

Åsa - On / Off Buy here on iTunes

ÅsA Album CD.LP On/Off Catalogue No ATR CDO1

" AsA Website
To purchase On/Off by ÅsA:

You can order directly with Paypal or download from iTunes:

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kcoverKeser Esoteric Escape Catalogue No ATRCD022

Keser  Buy here on iTunes

artist page

Order now by PayPal at £8.99 (free postage


Pockets of Resistance

Climate Change by Pockets of Resistance

POR - Climate Change CD

Pockets of Resistance - Climate Change - Hanging GardenBuy here on itunes
Buy now with paypal at £8.99 (free postage) -


Vist the artists page




Asa front cover

Åsa - On / OffBuy here on Ttunes

AsA website

Vist the artists page

ÅsA Album Reviews

Album Review by Jimmy Logan

Music for centuries has served a multitude of different purposes. Back in the middle ages, it was part of an "oral tradition". In which it was used to convey news of heroic deeds and similar tales to lighten up the souls of the common good folk. Part of its purpose was to deliver news to the masses. Bear in mind, in those days, very few could read. This was the one of the few forms of communicating with the outside world - singers, musicians and the growing band of "Holy" men being another.

In this modern age we are bombarded by 24/7 blanket news coverage. We're fed an hourly diet of war, flood, famine, death and destruction, along with the exploits of the talent-less and falsely famous with little in the way of good news. It is an age where things appear to change minute by minute. One thing stands true to the test of time. Music still offers an escape for those willing to succumb to its charms.

This album carries on this musical tradition. On/Off by Åsa (pronounced Orsa) offers the listener pure delightful escapism. If you like to close your eyes, open your ears and free your mind in pools of relaxation. Then this album may be just the tonic for you. The combined talents of Åsa Seljestad , Paul Croan have created a body of music that is overloaded with imagery, it will transport the willing listeners to far off wondrous places.

From its' opening bars. On/Off is a beautifully constructed and thoughtfully prepared album. Seljestad's Ciccone-esque vocals coupled with Croan and Windram's imaginative, skilfully, multi-layed electronic sound-scapes; work together with an exquisiteness that you cannot fail to notice. They compliment each other with an almost innate understanding. This no more apparent than in the songs "Breathe Again" and " Superflygirl." The former may place you adrift heading for a rocky coastline or may even as it did with me, take you to a castle top by a loch with an eerie yearning voice filling the mist-covered valley below. While you picture a scene in your mind, behind the vocals cometh electronic bagpipes chased by a wild wailing banshee loop that alludes to the danger leaping up from below. A fantasy driven track that is another measure of the aforementioned successful collaboration and all round musical inventive partnership.

While the latter "Superflygirl" is trip-hopping, honey dripping slice of temptation. It will have the strong and weak alike willing to sample the fruit of this (dare I say it…) forbidden forest. Sheer musical temptation, to rank along side that Birkin and Gainsbourg erotic classic, a masterclass in feminine seduction reminiscent of a kiss giving epic.

In "Fallen Angel" the merest of electronic hints is enough to take you off to eastern lands where a sinister twist awaits.

Whilst "Amsterdam" affords your mind's eye a journey through this most of liberal location. Blinking headlights and flashing neons colouring the background of this animated instrumental track. That is what makes this album enjoyable and clever. It just takes the simplest of hints to transport you away. This album weaves a full emotional tapestry. On/Off truly is deserving of a world-wide stage.

Del Naja and Co it could be argued lead the field in chilled trip hop. However, Åsa will turn you ON and take you OFF somewhere into the distance reaches of your imaginations. That cannot be a bad thing.

Music/Records Album Review -The List Magazine Edinburgh

Named after their Norwegian/Welsh singer and lyricist Åsa Seljestad, Edinburgh based-outfit are a trio, completed by producer Alex Tronic and a man known only as Mysterious Baz.
Seljestad has a breathy vocal style that melds jazz and a more familiar electronic diva styling. Think Beth Gibbons, Alison Goldfrapp with a bit more reserve, or even Kate Bush on a quiet day. Musically, songs like 'Traditional Arms', the drum and bass driven 'This Machine' and the somnambulant 'Feel Alone' are damn's clearly a lovingly created package, placing ÅsA alongside the likes of Zero 7 or Lamb".......

Album Review from Norwegian Newspaper Haugesunds Avis, Norway (Truls Horvei)

"Åsa Seljestad is the lead singer of Electronica trio ÅsA who are based in Edinburgh.
Their debut album "On/Off" is definately worth listening to especially Seljestad's distinctive voice and lyrics which play an essential part. She can sometimes sound Björk esque but definately has her own special style. The vocals are wrapped in a melodic electronica filled with sound effects beats and rolling soundscapes.
Sometimes a dim light runs through these songs and at other times they are dark and sensual....
"On/Off" at it's best is a great album release".

Album Review by Rick Fulton Daily Record U.K
ASA On/Off

WITH Goldfrapp's Oh La La in every trendy advert going, this Edinburgh-based three-piece electro outfit are surely hoping there is a move for more femalefronted synth pop. Singer Asa Seljestad owes much to Shara Nelson, the singer who sang on Massive Attack's Unfinished Sympathy before releasing her own solo album What Silence Knows. First track True Perfection sounds very like Nelson's Down That Road, with angst-ridden lyrics and the trip hop made famous by early Massive Attack. Of the 11 tracks it's when the trio hit the bmps they show most promise - as on This Machine or stand-out track Breathe Again.

Alex Tronic Reviews


Koyote Records Press Release

Alex Tronic has released and licenced music to many labels notably Koyote/Peyote Records and Cherry Red Records . He has also dabbled in scoring the music for film and TV. His seminal Obsessional/Mind Matters disc is still attracts enquiries 6 yrs later.We have decided to put a unreleased mp3 on the site while we develope our label release shedule. Famed for his laid back grooves the man is currently working on some tunes that will be announced soon!

Alex Tronic Reviews

"Chilled Breakbeat Bliss".

Future Music

Hip hop meets ambient in this exciting production, with 'Mindmatters', being filled with suprises. Have Joy Division ever been sampled in a breaks track? I doubt it"

The List Magazine

"Alex Tronic is like pulling a great white fluffy duvet over yourself"

Cooled Magazine

"A dazzling trip through soulfull sounds, is the best way to describe Alex Tronic. It will wash over you as you sit back and chill. A new beginning, a turning point in musical education. Euphoric, warm and very original"

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